Mminni Ambalaža za alkoholna pića by Wen Liu, Qiumin Chen and Weijie Kang

Mminni Ambalaža za alkoholna pića by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Mminni Ambalaža za alkoholna pića

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #119485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mminni Ambalaža za alkoholna pića

Mminni je dizajn ambalaže za rakiju namijenjenu mladim potrošačima. Set sadrži bazno vino, kupažirano vino i grupu alata za miješanje, tako da se lični okus može pripremiti bez kupovine dodatnih proizvoda. Slovo X predstavlja nepoznato i otvorene mogućnosti, a boja se koristi kako bi se proizvod udaljio od tradicionalnog izgleda rakije. Boce su izrađene od stakla postupkom dekorativnog pečenja, a kutija je oblikovana plastičnim livenjem. Set ima dimenzije 198,8 x 122,8 x 122,8 milimetara.

The Recognition

About the Zlatna nagrada A' Design Award

Mminni Ambalaža za alkoholna pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Mminni Ambalaža za alkoholna pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mminni Ambalaža za alkoholna pića stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang