Hankol Liquor Ambalaža za žestoko piće by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Ambalaža za žestoko piće by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2021

Hankol Liquor Ambalaža za žestoko piće

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Hankol Liquor Ambalaža za žestoko piće

Hankol je dizajn ambalaže za žestoko piće s ukusom umaka. Ime se odnosi na osobu koja pije smjelo i sretno, što odražava duh brenda usmjeren na ljude. Koncept potiče iz slijepe degustacije. Pozitivne i negativne figure su spojene, a silueta osnivača smještena je u negativan oblik kako bi se izrazila ideja o nezaboravljanju izvorne namjere. U tipografiji su korišteni kineska kaligrafija i pečat. Vanjska kutija izrađena je od ekološki prihvatljivog EPP materijala, a na prednjoj površini je ugrađen metalni logo.

The Recognition

About the Srebrna nagrada A' Design Award

Hankol Liquor Ambalaža za žestoko piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hankol Liquor Ambalaža za žestoko piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hankol Liquor Ambalaža za žestoko piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020