Tsarsky Reserve Papirna Ambalaža by Natalya Bilousova

Tsarsky Reserve Papirna Ambalaža by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2021

Tsarsky Reserve Papirna Ambalaža

by Natalya Bilousova

Client: Tsarsky Reserve

Brončana nagrada A' Design Award Winner in Pakovanje Category

12,095
Verified Award Winner
Verify Award Status for #123199

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Papirna Ambalaža

Cilj pakovanja za smrznute poluproizvode je stvoriti upečatljivu sliku brenda izbjegavajući tradicionalni vizualni izgled hrane na tanjuru. Rješenje zasnovano na uzorcima odabrano je kao ono koje čini da oči potrošača već uživaju u hrani. Boje koje se koriste za predstavljanje definitivno su prepoznatljive u nizu ostalih dizajna hrane. Osim toga, jednostavnost oblika u ovom dizajnu naglašava suvremeni pristup i istovremeno ističe ideju univerzalnosti. Kao rezultat, ovaj dizajn čini proizvod lakim za dopadanje različitim gledaocima

The Recognition

About the Brončana nagrada A' Design Award

Tsarsky Reserve Papirna Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tsarsky Reserve Papirna Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tsarsky Reserve Papirna Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client