Evershine Ambalaža za proizvod od Wanling Yan

Dizajn Evershine Ambalaža za proizvod od dizajnera Wanling Yan je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2021

Evershine Ambalaža za proizvod

autor Wanling Yan

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Evershine Ambalaža za proizvod

Evershine je ambalaža dizajnirana za pojačivač mirisa za veš koji se koristi tokom pranja. Boca ima oblik odjevnog predmeta, čime se aludira na pažnju posvećenu njezi porodične odjeće. Bijela površina i jednostavan oblik čine svrhu proizvoda jasnom na prvi pogled i odgovaraju ukusu mladih domaćinstava. Ambalaža je izrađena od polietilena visoke gustoće, hermetički je zatvorena i neprozirna, što ograničava isparavanje mirisa i produžava rok trajanja. Poklopac ujedno služi i kao mjerica od približno 15 grama. Četiri mirisa prepoznaju se po usklađenim bojama perlica, trake i natpisa.

Priznanje

O nagradi Brončana nagrada A' Design Award

Evershine Ambalaža za proizvod je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Evershine Ambalaža za proizvod bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Evershine Ambalaža za proizvod sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimenzije i pakovanje: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Oznake: Laundry companion, fragrance beads, personal care, environmental protection, simple
Tehnologija proizvodnje: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Dizajnerski izazov: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Istraživanje: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiracija: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Trajanje projekta: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Tok rada: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Članovi tima: He Xiao
WanLing Yan