Sienna Monroe Kozmetička ambalaža od Ricci Williams

Dizajn Sienna Monroe Kozmetička ambalaža od dizajnera Ricci Williams je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2021

Sienna Monroe Kozmetička ambalaža

autor Ricci Williams

Klijent: Summerhouse Collective

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Sienna Monroe Kozmetička ambalaža

Sienna Monroe je brend identitet i ambalaža za liniju kozmetike na biljnoj bazi, koja se ne testira na životinjama. Poklon kutija također služi kao kutija za slanje online narudžbi, čime se smanjuje otpad. Kutija je izrađena od reciklirane nepremazane kompostabilne kartonske ambalaže, štampane biljnim mastilima. Boce su izrađene od stakla, materijala koji se može više puta reciklirati, dok etikete koriste papir od otpada nakon potrošnje. Prirodni štampani uzorak ublažava izražajnu tipografiju. Ambalaža je osmišljena tako da se zadrži i ponovo koristi nakon što se proizvod potroši.

Priznanje

O nagradi Brončana nagrada A' Design Award

Sienna Monroe Kozmetička ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sienna Monroe Kozmetička ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sienna Monroe Kozmetička ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimenzije i pakovanje: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Oznake: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tehnologija proizvodnje: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Dizajnerski izazov: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Istraživanje: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiracija: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Trajanje projekta: The project was completed in Los Angeles during the summer of 2020.
Tok rada: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.