Zhen Hao E Ambalaža za pseću hranu by Yuchen Han

Zhen Hao E Ambalaža za pseću hranu by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2022

Zhen Hao E Ambalaža za pseću hranu

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

Željezna nagrada A' Design Award Winner in Pakovanje Category

9,320
Verified Award Winner
Verify Award Status for #126938

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Hao E Ambalaža za pseću hranu

Zhen Hao E je serija ambalaže za pseću hranu i pseće poslastice. Dizajn se oslanja na kinesku kulturu prikazujući pse kao drevne careve različitih doba. U Kini se vlasnici pasa često opisuju kao službenici koji služe svojim ljubimcima, i ova ideja oblikuje ilustracije. Crtani likovi pasa označavaju veličinsku grupu, razdvajajući male pse od srednjih i velikih pasa. Različite boje razdvajaju hranu za pse od poslastica, čime je čitav asortiman lako razumljiv. Korišteni su reciklirani papir, valoviti karton i vrećice od aluminijske folije.

The Recognition

About the Željezna nagrada A' Design Award

Zhen Hao E Ambalaža za pseću hranu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Zhen Hao E Ambalaža za pseću hranu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Zhen Hao E Ambalaža za pseću hranu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.