Dizajn The Treasure of Zbojniks Etiketa za bocu od dizajnera Sasha Sharavarau je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.
ZlatoPakovanje· 2022
The Treasure of Zbojniks Etiketa za bocu
autor Sasha Sharavarau
Klijent: St. Nicolaus (client company); Zbojnicka (brand)
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje
Verificirani dobitnik nagrade
Verificirajte status nagrade za #127368Dizajn
O dizajnu The Treasure of Zbojniks Etiketa za bocu
Blago Zbojnika je dizajn etikete za voćne destilate Zbojnicka. Zbojnicka na slovačkom znači nešto što pripada Zbojniku. Zbojnici su bili razbojnici koji su učestvovali u pobunama protiv kmetstva, a ljudi su vjerovali da su skrivali blago u slovačkim planinama. Etiketa predstavlja destilate kao blago Zbojnika. Planina Velky Rozsutec prikazana je na vrhu, a slovački ornamenti iz različitih regija uokviruju dizajn. Ilustracije u stilu gravure štampane su u dvije boje na mat krem papiru mekane teksture. Naziv proizvoda nanesen je zlatnim reljefnim utiskivanjem.
Priznanje
O nagradi Zlatna nagrada A' Design Award
The Treasure of Zbojniks Etiketa za bocu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da The Treasure of Zbojniks Etiketa za bocu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Treasure of Zbojniks Etiketa za bocu stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimenzije i pakovanje
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Oznake
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Tehnologija proizvodnje
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Dizajnerski izazov
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiracija
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Trajanje projekta
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Tok rada
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Članovi tima
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Autorstvo slika
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Sponzorisano
Istražite izvan Designers.org
Otkrijte proizvode, usluge i prilike od naših oglašivačkih partnera.
Još za istraživanje
Srodni dizajni
Istražite više nagrađenih dizajna iz iste kategorije, odabranih prema zaslugama.
