Dizajn XinJiHao 10 Pakovanje Čaja od dizajnera Evan Chen je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2022

XinJiHao 10 Pakovanje Čaja

autor Evan Chen

Klijent: Bama Tea Co., Ltd

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu XinJiHao 10 Pakovanje Čaja

Prilikom iznošenja desetogodišnjeg kolača za čaj koji se nalazi u internom suvom magacinu, potrošači otvaraju kutiju čaja sa zlatnog krsta, kao da otvaraju zlatno doba od deset godina. Planinski uzorak u vanjskoj kutiji i trodimenzionalna planinska skulptura u unutrašnjem loncu predstavljaju planinu kroz koju je čaj prošao u procesu transporta, odnosno planinu koja je rodila čaj, čineći drevni Puer čajna posuda sa jedinstvenim pamćenjem.

Priznanje

O nagradi Zlatna nagrada A' Design Award

XinJiHao 10 Pakovanje Čaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da XinJiHao 10 Pakovanje Čaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. XinJiHao 10 Pakovanje Čaja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimenzije i pakovanje: 3000mm*3000mm*3000mm
Oznake: logo，packaging，illustrations，graphics
Tehnologija proizvodnje: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Dizajnerski izazov: How to combine the quality of "Black Gold Decade" with visual expression.
Istraživanje: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiracija: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Trajanje projekta: The project was launched in Suzhou in March 2021.
Tok rada: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patenti: BamaTea
Članovi tima: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Autorstvo slika: BamaTea