Srebro Pakovanje · 2022
YaBloom Pakovanje
- Srebrna nagrada A' Design Award 2022 in Pakovanje
- CLIENT: YaBloom
- Estimated Number of Design Views: 44,914
- Verification code 81097E4DE5 · Verify this award
Colors
About YaBloom Pakovanje
Transformacija pijenja vode iz dosadne rutine u uzbudljivo i ukusno iskustvo. Novo zdravo piće koje savršeno predstavlja jednostavan koncept vode obogaćene okusom. Kombinacija jarkih boja i fluidnih oblika jača koncept okusa i osvježenja. Istovremeno, koncepti dobrobiti i mladosti jasno se komuniciraju kroz cijelu kompoziciju.
About the Srebrna nagrada A' Design Award
YaBloom Pakovanje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da YaBloom Pakovanje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. YaBloom Pakovanje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
