Bronza Pakovanje · 2022
Alabear Poklon kutija
by Mao Ming
- Brončana nagrada A' Design Award 2022 in Pakovanje
- Estimated Number of Design Views: 10,091
- Verification code FC6FBB645F · Verify this award
Colors
About Alabear Poklon kutija
Alabear je poklon kutija dizajnirana za kinesku Novu godinu, godinu Bika. Naziv dolazi iz dijalekta Ningbo, u kojem "ala" znači naš, tako da Alabear znači naš mali medvjed. Maskota medvjeda je glavni dizajnerski element, kombinovan sa slikama bika i Boga bogatstva. Kutija je dimenzija 30 sa 30 sa 22 centimetra i sadrži crvene kovertice, proljetne distihe i uspomen novčić. Kutija je izrađena od specijalnog papira, štampana u CMYK tehnici sa crvenom dopunskom bojom, te dorađena bronzanjem i reljefnim utiskivanjem.
About the Brončana nagrada A' Design Award
Alabear Poklon kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Alabear Poklon kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Alabear Poklon kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Press Kit
- Unique Properties
- The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
- Dimensions & Packaging
- Size: 30cmx30cmx22cm
- Tags
- Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
- Production Technology
- Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper - Design Challenge
- In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
- Research
- The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
- Inspiration
- Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
- Project Duration
- The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
- Operation Flow
- The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
