Shuanghui Rebrand Pakovanje kobasica by Tiger Pan

Shuanghui Rebrand Pakovanje kobasica by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2022

Shuanghui Rebrand Pakovanje kobasica

by Tiger Pan

Client: Shuanghui Group

Brončana nagrada A' Design Award Winner in Pakovanje Category

16,345

Verified Award Winner

Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Pakovanje kobasica

Shuanghui Rebrand je dizajn pakovanja za proizvod kuhane šunke koji se prodaje u Kini. Redizajn zadržava originalne elemente brenda i zamjenjuje pikselizirane slike geometrijskom grafikom, kako bi se pakovanje moglo prepoznati izdaleka. Prikazi proizvoda iz različitih uglova i u različitim kombinacijama pojednostavljeni su u zaobljene oblike. Tri grupe živopisnih boja razdvajaju različite ukuse. Jasan raspored informacija i jedinstveni sistem serije pomažu kupcima da brzo pronađu željeni proizvod. Novi natpis brenda prati blagi luk.

The Recognition

About the Brončana nagrada A' Design Award

Shuanghui Rebrand Pakovanje kobasica je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shuanghui Rebrand Pakovanje kobasica bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shuanghui Rebrand Pakovanje kobasica sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu