Strong Tiger Ambalaža za alkoholno piće od Tiger Pan

Dizajn Strong Tiger Ambalaža za alkoholno piće od dizajnera Tiger Pan je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2022

Strong Tiger Ambalaža za alkoholno piće

autor Tiger Pan

Klijent: Beijing Shunxin Agriculture Holding Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Strong Tiger Ambalaža za alkoholno piće

Snažni Tigar je dizajn ambalaže u ograničenoj seriji za kineski baijiu. Dizajn obilježava Godinu tigra prema kineskom horoskopu. Glava tigra je nacrtana u apstraktnom obliku, inspirisana samurajskom kacigom iz perioda Zaraćenih država u Japanu. Oštre ravne linije oblikuju tijelo boce i izražavaju čvrst i nepokolebljiv karakter. Boca je izrađena od stakla, što dodaje sjaj i teksturu površini i izdvaja proizvod od keramičkih boca. Živa boja i jasan raspored informacija pomažu kupcima da prepoznaju proizvod iz daljine.

Priznanje

O nagradi Brončana nagrada A' Design Award

Strong Tiger Ambalaža za alkoholno piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Strong Tiger Ambalaža za alkoholno piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Strong Tiger Ambalaža za alkoholno piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimenzije i pakovanje: Width 71.5mm x depth 92.5mm x height 393mm
Oznake: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Tehnologija proizvodnje: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Dizajnerski izazov: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Istraživanje: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiracija: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Trajanje projekta: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Tok rada: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Članovi tima: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Autorstvo slika: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan