Voila Cool Stuff Pakovanje Sladoleda od Kamal Rizk - Bold Branding

Dizajn Voila Cool Stuff Pakovanje Sladoleda od dizajnera Kamal Rizk - Bold Branding je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2022

Voila Cool Stuff Pakovanje Sladoleda

autor Kamal Rizk - Bold Branding

Klijent: Voila Dessert Shop

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Voila Cool Stuff Pakovanje Sladoleda

Ovo je serija pakovanja za 9 dizajna ukusa sladoleda, ujedinjenih pod jednim amblematskim logom, u kojima dizajner preuređuje prezentaciju sladoleda. Stvorio je novu temu kroz koju ponovo osmišljava različite okuse u obliku simboličnih uzoraka voća i nektara, originalne tipografije, ali i relevantnih svježih boja koje naglašavaju elemente dizajna. Dizajn jednostavno rekreira koncept ukusa kroz ikonu jezika koja se koristi u čitavom asortimanu i evocira drugačiji način njegovog osjeta.

Priznanje

O nagradi Željezna nagrada A' Design Award

Voila Cool Stuff Pakovanje Sladoleda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Voila Cool Stuff Pakovanje Sladoleda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Voila Cool Stuff Pakovanje Sladoleda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimenzije i pakovanje: Various Tapered Paper Ice Cream Containers
Oznake: branding, packaging, packaging, illustration, typography, icecream, identity
Tehnologija proizvodnje: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Dizajnerski izazov: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Istraživanje: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiracija: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Trajanje projekta: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Tok rada: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Članovi tima: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager