PickyPods Ambalaža Za Suplemente by Angela Spindler

PickyPods Ambalaža Za Suplemente by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2022

PickyPods Ambalaža Za Suplemente

by Angela Spindler

Client: Depot Creative

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #132068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PickyPods Ambalaža Za Suplemente

Agencija je dobila zadatak da kreira brendiranje i pakovanje za jedinstven asortiman dodataka. Vrećice sa suplementom kolagena i probiotika su formulisane tako da se fino prilagođavaju telu prema starosti, polu i drugim važnim faktorima. Color je vodeći igrač ovog projekta. Trebalo je da se osjeća hrabro i energično za svoju metu u teretani. Rodni simboli su korišteni da se uzvikuju rodno specifične formule, što je još jedna razlika za ovaj brend.

The Recognition

About the Srebrna nagrada A' Design Award

PickyPods Ambalaža Za Suplemente je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da PickyPods Ambalaža Za Suplemente bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. PickyPods Ambalaža Za Suplemente je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer