Shengming Shijia Poklon kutija za čaj by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Poklon kutija za čaj by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2022

Shengming Shijia Poklon kutija za čaj

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

24,313

Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Poklon kutija za čaj

Shengming Shijia je poklon kutija za čaj koja predstavlja lokalne pejzaže povezane s kulturom čaja. Vanjska kutija reproducira prizor poznat kao Tri bazena koja odražavaju Mjesec, izrađena je od papira uz primjenu tehnika štampanja i utiskivanja. Glavna boja je tamnoplava poput mastila, koja priziva noć. Dvije izrezbarene polovine na vanjskoj kutiji spajaju se u puni Mjesec prije nego što se pakovanje otvori. Vanjska kutija se izvlači sa dvije strane, otkrivajući uredno raspoređene otiske okruglog Mjeseca na unutrašnjoj kutiji. Dizajn povezuje čuveni lokalni pejzaž sa smirenim raspoloženjem uživanja u čaju.

The Recognition

About the Srebrna nagrada A' Design Award

Shengming Shijia Poklon kutija za čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Shengming Shijia Poklon kutija za čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Shengming Shijia Poklon kutija za čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release