Zlato Pakovanje · 2022
Shijian Chuxin Pakovanje za čaj
by Longxiang Li
- Zlatna nagrada A' Design Award 2022 in Pakovanje
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 52,954
- Verification code E02E513302 · Verify this award
Colors
About Shijian Chuxin Pakovanje za čaj
Shijian Chuxin je dizajn pakovanja za čaj. Dizajn koristi ilustracije inspirisane ekološkim baščama čaja u Guizhouu, žabama, lastavicama, beračima čaja i rijekom Chishui. Ilustracije u kineskom stilu odražavaju ekologiju područja proizvodnje i daju brendu prepoznatljiv vizuelni jezik, usmjeren ka mlađim potrošačima. Papir za omotavanje izrađen je od bijelog specijalnog papira na kojem su odštampane ilustracije. Kutija je dorađena laserskom štampom i zlatnim vrućim utiskivanjem, a dimenzije su joj 300 x 120 x 80 milimetara. Kutija se lako otvara, a jednostavni materijali pogodni su za masovnu proizvodnju.
About the Zlatna nagrada A' Design Award
Shijian Chuxin Pakovanje za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Shijian Chuxin Pakovanje za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Shijian Chuxin Pakovanje za čaj stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Press Kit
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
