Gift of Huangyao Ambalaža za umak by Jie Yang

Gift of Huangyao Ambalaža za umak by Jie Yang is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2022

Gift of Huangyao Ambalaža za umak

by Jie Yang

Client: Decelent

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #136027

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gift of Huangyao Ambalaža za umak

Poklon Huangyaoa je dizajn poklon ambalaže za začinski umak proizveden u drevnom gradu Huangyao, u pokrajini Guangxi, Kina. Tri sloja izrezbarenog, izrezanog papira postavljena su jedan iza drugog kako bi se formirala trodimenzionalna scena. Vanjski sloj prikazuje kapije, lukove i mostove. Srednji sloj prikazuje paviljone i lokalni život. Unutrašnji sloj prikazuje planine i rijeke. Ovaj raspored podsjeća na tradicionalni kineski dom sa dvorištem. Poklopac boce oblikovan je poput puta od plavog kamena. Kao osnovni materijal korišten je razgradivi papir.

The Recognition

About the Brončana nagrada A' Design Award

Gift of Huangyao Ambalaža za umak je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gift of Huangyao Ambalaža za umak bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gift of Huangyao Ambalaža za umak sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensions & Packaging: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tags: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Research: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Team Members: Jie Yang