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Corso Pakovanje za rum by Mateus Morgan

Corso Pakovanje za rum by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.


SrebroPakovanje· 2022

Corso Pakovanje za rum

by Mateus Morgan

Client: Morgan Studio

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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The Design

About Corso Pakovanje za rum

Dizajner je inspirisan fasetama dijamanata, koje reflektuju svjetlost u poligonalni uzorak sa svih strana. Kutija je dizajnirana da podsjeća na kutiju za dragulje, povećavajući percipiranu vrijednost premium proizvoda. Pakovanje je dizajnirano da ima moderan izgled, ali da se ne udalji od klasičnog. Dizajn boce podsjeća na fasete dragulja, a kutija podsjeća na kutiju za dragulje.

The Recognition

About the Srebrna nagrada A' Design Award

Corso Pakovanje za rum je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Corso Pakovanje za rum bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Corso Pakovanje za rum je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging
29x14x14cm
Tags
rum, packaging, corso, bottle, beverage, drink
Production Technology
The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge
The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research
The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration
The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration
It toke around 2 months to finish
Team Members
Mateus Morgan

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