KGI Bank Bankarski Website by Frog Singapore

KGI Bank Bankarski Website by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Web Stranica i Web Dizajn Competition Category.

ŽeljezoWeb· 2022

KGI Bank Bankarski Website

by Frog Singapore

Client: frog Singapore

Željezna nagrada A' Design Award Winner in Web Category

15,038

Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Bankarski Website

KGI Bank je responzivni website dizajniran za banku koja obuhvata četiri podružnice. Website predstavlja korporativne i retail informacije u jednom jedinstvenom iskustvu. Pojednostavljeni vizuelni koncept omogućava korisnicima da otkrivaju različite aspekte banke slojevito. Mikro animacije dodaju emocionalnu angažovanost svakodnevnim interakcijama. Pozivi na akciju i često korišteni alati su postavljeni u blizini radi podrške sljedećem koraku. Poboljšana navigacija pruža suptilno usmjeravanje između sekcija podružnica. Korisnički interfejs je dizajniran u Figmi.

The Recognition

About the Željezna nagrada A' Design Award

KGI Bank Bankarski Website je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da KGI Bank Bankarski Website bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. KGI Bank Bankarski Website se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022