Lay's Smiles Campaign Ambalaža za hranu by PepsiCo Design and Innovation

Lay's Smiles Campaign Ambalaža za hranu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2022

Lay's Smiles Campaign Ambalaža za hranu

by PepsiCo Design and Innovation

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Ambalaža za hranu

Kampanja Lay's Smiles je dizajn ambalaže za hranu lansiran u Rusiji. Veliko nasmijano lice je glavni vizuelni element na svakom pakovanju. Ambalaža čuva uspostavljeni vizuelni identitet brenda Lay's i kolorne šifre koje ukazuju na okus proizvoda. Podrška koja se pruža Programu prijateljstva Fondacije Best Buddies također je prikazana na pakovanju. Jedan rubalj se donira programu za svako kupljeno pakovanje. Namjera je podijeliti pozitivnu poruku i predstaviti brend kao svrsishodan.

The Recognition

About the Brončana nagrada A' Design Award

Lay's Smiles Campaign Ambalaža za hranu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lay's Smiles Campaign Ambalaža za hranu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lay's Smiles Campaign Ambalaža za hranu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release