By Beth Pakovanje Kolagenskih Dodataka by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ZlatoPakovanje· 2022
By Beth Pakovanje Kolagenskih Dodataka
Client: Depot Creative
Zlatna nagrada A' Design Award Winner in Pakovanje Category
Verified Award Winner
Verify Award Status for #137495The Design
About By Beth Pakovanje Kolagenskih Dodataka
Agencija je dobila zadatak da kreira sistem vizuelnog identiteta i dizajn ambalaže, uključujući i plovilo po meri za ovaj luksuzni atelje. Gdje je bilo moguće, svi materijali su odabrani na osnovu njihovih ekoloških akreditiva, počevši od upotrebe otpada nakon upotrebe, FSC papira i mastila na bazi soje. Pakovanje koristi paletu boja tamnozelenih i svijetlih pastelnih nijansi, visokokvalitetne materijale, strukture i suptilne završne obrade kako bi se stvorio opipljiv osjećaj i luksuza i prestiža.
The Recognition
About the Zlatna nagrada A' Design Award
By Beth Pakovanje Kolagenskih Dodataka je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da By Beth Pakovanje Kolagenskih Dodataka bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. By Beth Pakovanje Kolagenskih Dodataka stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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