Gujinggongjiu Ambalaža za alkoholno piće by Sisi Don is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ZlatoPakovanje· 2022
Gujinggongjiu Ambalaža za alkoholno piće
by Sisi Don
Client: Gujingongjiu
Zlatna nagrada A' Design Award Winner in Pakovanje Category
Verified Award Winner
Verify Award Status for #137626The Design
About Gujinggongjiu Ambalaža za alkoholno piće
Gujinggongjiu je dizajn ambalaže kreiran za kinesko alkoholno piće. Dizajn predstavlja tradicionalni totem zmaja u digitalnom vizuelnom stilu. Teške linije i složene krivulje klasične forme zmaja pojednostavljene su u moderan oblik. Kutija se otvara s lijeve i desne strane, otkrivajući uzorak u nekoliko slojeva. Primijenjena je štampa svjetlećom tintom, tako da uzorak zmaja ostaje vidljiv u tamnom okruženju. Ambalaža ima dimenzije 150 mm širine, 110 mm dubine i 280 mm visine. Namjera je svježe vizuelno iskustvo i mlađi imidž brenda.
The Recognition
About the Zlatna nagrada A' Design Award
Gujinggongjiu Ambalaža za alkoholno piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Gujinggongjiu Ambalaža za alkoholno piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Gujinggongjiu Ambalaža za alkoholno piće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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