Unless Agency Website by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Web Stranica i Web Dizajn Competition Category.

ŽeljezoWeb· 2022

Unless Agency Website

by Fanny De Bray

Client: Unless agency

Željezna nagrada A' Design Award Winner in Web Category

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Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Website

Unless Agency je web stranica kreirana kao dio šireg identiteta brenda za konsultantsku i komunikacijsku agenciju. Web stranica je razvijena nakon analize tržišnih trendova, pozicioniranja konkurencije i praksi u sektoru, što je dovelo do platforme brenda koja definira ključne poruke. Obris monograma brenda korišten je za crtanje kružnih geometrijskih oblika koji strukturiraju tekst i fotografije, te za formiranje ikona koje ilustruju ključne tačke. Boje i slike inspirisane su prirodom i svijetom luksuza, odražavajući vrijednosti i precizan pristup agencije.

The Recognition

About the Željezna nagrada A' Design Award

Unless Agency Website je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Unless Agency Website bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Unless Agency Website se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.