Hometown Flavor Ambalaža za rezance od pirinča by Changshu Institute of Technology

Hometown Flavor Ambalaža za rezance od pirinča by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2022

Hometown Flavor Ambalaža za rezance od pirinča

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Srebrna nagrada A' Design Award Winner in Pakovanje Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Ambalaža za rezance od pirinča

Yunnan je dom mnogim etničkim manjinama koje imaju svoje jedinstvene prehrambene stilove. Kao reprezentativna tradicionalna osnovna hrana u Yunnanu, rezanci od pirinča se mogu kombinovati sa bilo kojim sastojkom i načinom pripreme, stvarajući različite ukuse. Kroz medijum rezanaca od pirinča, dizajneri su razvili i dizajnirali ovu seriju proizvoda yunnanskih rezanaca od pirinča kombinirajući dizajn tradicionalnih nošnji etničkih manjina Yunnana sa njihovim kulinarskim ukusima. Kroz modernu tehnologiju konzerviranja hrane, ukus Yunnana se promovira širom svijeta.

The Recognition

About the Srebrna nagrada A' Design Award

Hometown Flavor Ambalaža za rezance od pirinča je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hometown Flavor Ambalaža za rezance od pirinča bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hometown Flavor Ambalaža za rezance od pirinča je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.