Meiyitian Pametna ambalaža by Chong Peng is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.
BronzaPakovanje· 2022
Meiyitian Pametna ambalaža
by Chong Peng
Client: Yili Group
Brončana nagrada A' Design Award Winner in Pakovanje Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Pametna ambalaža
Meiyitian je dizajn pametne ambalaže koji povezuje štampano pakovanje sa virtuelnim svijetom brenda. Ambalaža sadrži dvodimenzionalne i trodimenzionalne likove zasnovane na predstavniku brenda, formirajući maskotu brenda. Potrošači skeniraju likove pomoću mobilne aplikacije i ulaze u virtuelni svijet koji je kreirao brend. Unutar virtuelnog svijeta nude se interaktivne igre i sistem prilagođavanja lutaka, a mogu se sakupljati i nagrade. Cilj je izgraditi bližu vezu između brenda i mladih potrošača.
The Recognition
About the Brončana nagrada A' Design Award
Meiyitian Pametna ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Meiyitian Pametna ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Meiyitian Pametna ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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