Dizajn Top Mercury Website od dizajnera Daniel Houle je visoko cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u kategoriji Dizajn Web Stranica i Web Dizajn.

ŽeljezoWeb· 2023

Top Mercury Website

autor Daniel Houle

Klijent: Azuro Digital

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Web

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Dizajn

O dizajnu Top Mercury Website

Top Mercury je web stranica kreirana za agenciju za oglašavanje na društvenim mrežama. Web stranica koristi efekte pokreta, animacije i originalne ilustracije kako bi predstavila čist i moderan estetski izgled. Dizajn je izrađen u Figmi, a razvijen pomoću Webflow-a, te je potpuno responzivan na svim uređajima, pregledačima i veličinama ekrana. Dugmad i linkovi omogućavaju posjetiocima interakciju s različitim sekcijama. Pokret je zadržan suptilnim kako bi interfejs ostao jasan i jednostavan za praćenje. Web stranica je postigla stopu konverzije od 8 posto, iznad industrijske referentne vrijednosti od 5 posto.

Priznanje

O nagradi Željezna nagrada A' Design Award

Top Mercury Website je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Top Mercury Website bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Top Mercury Website se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimenzije i pakovanje: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Oznake: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tehnologija proizvodnje: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Dizajnerski izazov: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Istraživanje: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiracija: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Trajanje projekta: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Tok rada: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Autorstvo slika: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.