Buenandanza Ambalaža za maslinovo ulje od Antonio Cuenca

Dizajn Buenandanza Ambalaža za maslinovo ulje od dizajnera Antonio Cuenca je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2022

Buenandanza Ambalaža za maslinovo ulje

autor Antonio Cuenca

Klijent: Buenandanza

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Buenandanza Ambalaža za maslinovo ulje

Buenandanza je dizajn ambalaže za maslinovo ulje. Boca kao da ima dvije kože: staklo tamnoplave nijanse i bijelu papirnu etiketu koja je omotava. Tamnoplavi ton asocira na smirenost, dok teksturirana bijela etiketa daje prirodan izgled. Simboli kruga i trokuta, izvedeni zlatnom folijom, podsjećaju na šiljasti list masline i ovalnu maslinu. Zaobljeni oblici i debelo staklo odaju kvalitetu. Neprozirno tonirano staklo blokira svjetlost i pomaže u očuvanju ulja. Čep koji sprječava kapanje i onemogućava ponovno punjenje upotpunjuje malu i robusnu bočicu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Buenandanza Ambalaža za maslinovo ulje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Buenandanza Ambalaža za maslinovo ulje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Buenandanza Ambalaža za maslinovo ulje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimenzije i pakovanje: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Oznake: packaging, design, package, branding
Tehnologija proizvodnje: Tinted glass, paper label and stamping.
Dizajnerski izazov: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Istraživanje: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiracija: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Trajanje projekta: The project started in november 2021 in Ubeda and finished in january 2022.
Tok rada: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.