Valenlime Ambalaža by Wallrus Design Studio

Valenlime Ambalaža by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2022

Valenlime Ambalaža

by Wallrus Design Studio

Client: Valenlime Co.

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Valenlime Ambalaža

Valenlime je dizajn ambalaže za orašaste plodove i suho voće koji ne sadrže šećer niti aditive. Pakovanje ima dimenzije 110 mm širine, 27,2 mm dubine i 115 mm visine. Ova veličina odabrana je kako bi ambalaža bila laka za nošenje i kako bi se u potpunosti iskoristio kapacitet transportnih kontejnera, čime se smanjuje ugljični otisak prijevoza. Žive eco-line boje i štampane ilustracije voća zamjenjuju fotografije. Providni prozorčić otkriva pravo suho voće unutar pakovanja, dok konac od konoplje duž ivice povezuje ilustraciju sa sadržajem.

The Recognition

About the Brončana nagrada A' Design Award

Valenlime Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Valenlime Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Valenlime Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar