Smashy Pakovanje čokoladnih jaja by Mutian Yu

Smashy Pakovanje čokoladnih jaja by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2022

Smashy Pakovanje čokoladnih jaja

by Mutian Yu

Client: Savannah College of Art and Design

Željezna nagrada A' Design Award Winner in Pakovanje Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy Pakovanje čokoladnih jaja

Smashy je pakovanje čokoladnih jaja koje ima oblik čekića. Dizajn spaja formu čekića sa formom jajeta, tako da pakovanje takođe izgleda kao jaje sa drškom. Smashy se može razbiti na bilo kojem mjestu. Bombone tada iskaču, pružajući trenutak iznenađenja. Mješavina unutra sadrži čokolade, krekere, žele bombone i tvrde bombone. Pakovanje mjeri 155 sa 183 sa 76 milimetara i izrađeno je od plastike. Smashy ima za cilj da obnovi staru naviku razbijanja čokoladnih jaja i učini uživanje u grickalicama zabavnijim.

The Recognition

About the Željezna nagrada A' Design Award

Smashy Pakovanje čokoladnih jaja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Smashy Pakovanje čokoladnih jaja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Smashy Pakovanje čokoladnih jaja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu