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Love Ambalaža za pribor za jelo by Yan Li

Love Ambalaža za pribor za jelo by Yan Li is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.


ŽeljezoPakovanje· 2023

Love Ambalaža za pribor za jelo

by Yan Li

Client: Yueshangguojisheji

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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Colors

The Design

About Love Ambalaža za pribor za jelo

Love je dizajn ambalaže kreiran za set zapadnog pribora za jelo koji uključuje noževe, viljuške i kašike. Vanjska kutija sadrži tri manje kutije unutar sebe. Tri unutrašnje kutije odnose se na kinesku taoističku ideju, prema kojoj jedno rađa dva, dva rađaju tri, a tri rađaju sve stvari. Zelena boja upućuje na kvalitet i elegantnost, a takođe se odnosi na prirodu, mir i brigu o okolišu. Uzorak slijedi koncept okruglog neba i kvadratne zemlje. Preklopni jezičak omogućava lako otvaranje kutije. Korišteni su sivi karton i bijela ploča, sa pozlatom.

The Recognition

About the Željezna nagrada A' Design Award

Love Ambalaža za pribor za jelo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Love Ambalaža za pribor za jelo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Love Ambalaža za pribor za jelo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things.

2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality.

3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory.
Dimensions & Packaging
Width 245mm x Depth 285mm x Height 60mm
Tags
Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture
Production Technology
Gray cardboard and whiteboard
The combination process of gilding and excitation,
Design Challenge
Perfect present of craftsmanship
Research
Product market research,
Study on traditional Chinese culture,
Understanding of Western tableware.
Inspiration
The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
Project Duration
The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
Operation Flow
One big box and three small inside boxes which can offer consumer double surprise.
It is easy for consumer to open of folding flap.

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