Xianyan Xianyan Birdnest Ambalaža by Wei Sun

Xianyan Xianyan Birdnest Ambalaža by Wei Sun is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2023

Xianyan Xianyan Birdnest Ambalaža

by Wei Sun

Client: DOTONE Brand Design

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #142671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xianyan Xianyan Birdnest Ambalaža

Ovo je proizvod od ptičjeg gnijezda upakovan u vrhunsku poklon kutiju. Koncept dizajna ambalaže kombinuje šiške i kineske elemente, koristeći različite blokove boja i elemente u slojevitoj silueti kako bi se formirao uzorak lastavice. Dvoslojni šuplji dizajn dodaje starinski šarm. Ukupna slika predstavlja orijentalno-klasičnu estetsku umjetničku koncepciju s osjećajem za modernu dizajnersku umjetnost.

The Recognition

About the Željezna nagrada A' Design Award

Xianyan Xianyan Birdnest Ambalaža je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Xianyan Xianyan Birdnest Ambalaža bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Xianyan Xianyan Birdnest Ambalaža se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Dimensions & Packaging: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Tags: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Production Technology: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Design Challenge: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Research: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiration: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Project Duration: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Operation Flow: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patents: Copyrights belong to DOTONE Brand Design, 2022.
Image Credits: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021