Yep Ambalaža za kolagenski proizvod by Tiger Pan

Yep Ambalaža za kolagenski proizvod by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2023

Yep Ambalaža za kolagenski proizvod

by Tiger Pan

Client: By-Health Co., Ltd.

Zlatna nagrada A' Design Award Winner in Pakovanje Category

45,115

Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Ambalaža za kolagenski proizvod

Yep je ambalaža dizajnirana za kolagenski proizvod za piće. Vanjska kutija ima trouglasti oblik, odabran kako bi sugerisao stabilnost i snagu. Kutija je izrađena od papirne pulpe, materijala koji se može reciklirati, a vanjska kutija ima dimenzije 170 mm x 100 mm x 186 mm. Unutra se kolagen za piće nalazi u staklenoj boci. Etiketa je štampana prozirnom folijom, što joj daje vlažan i svjež izgled. Ružičasti logotip prenosi mladost i vitalnost. Jasan raspored informacija i ujednačen sistem serije pomažu kupcima da prepoznaju proizvod iz daljine.

The Recognition

About the Zlatna nagrada A' Design Award

Yep Ambalaža za kolagenski proizvod je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Yep Ambalaža za kolagenski proizvod bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Yep Ambalaža za kolagenski proizvod stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan