Freeze Into Fragment of Time Ambalaža za ruž za usne by Tiger Pan

Freeze Into Fragment of Time Ambalaža za ruž za usne by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2023

Freeze Into Fragment of Time Ambalaža za ruž za usne

by Tiger Pan

Client: Carslan Group (hong Kong) Co., Limited

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Freeze Into Fragment of Time Ambalaža za ruž za usne

Freeze Into Fragment of Time je ambalaža za ruž za usne inspirisana peščanim satom. Tijelo je oblikovano poput peščanog sata i prekriveno je visoko transparentnim PETG materijalom, tako da proizvod podsjeća na peščani sat zamrznut u ledu. Površinu čine nepravilne višestrane fasete koje čak i slab snop svjetlosti reflektuju u izražen sjaj. Razvijena je metoda dvostrukog injekcionog livenja kako bi se spriječilo skupljanje materijala i neravnine na površini, uz istovremeno očuvanje efekta prelamanja svjetlosti. Dimenzije ambalaže su 20 x 20 x 80 milimetara.

The Recognition

About the Brončana nagrada A' Design Award

Freeze Into Fragment of Time Ambalaža za ruž za usne je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Freeze Into Fragment of Time Ambalaža za ruž za usne bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Freeze Into Fragment of Time Ambalaža za ruž za usne sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
Dimensions & Packaging: Width 20mm x Depth 20mm x Height 80mm
Tags: lipstick, time, cosmetics, highlight, beauty,Tiger Pan
Production Technology: We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
Design Challenge: Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
Research: Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
Inspiration: The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You
Image Credits: Tiger Pan