Dukang Liquor Ambalaža za bocu likera by Tiger Pan

Dukang Liquor Ambalaža za bocu likera by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2023

Dukang Liquor Ambalaža za bocu likera

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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The Design

About Dukang Liquor Ambalaža za bocu likera

Dukang Liquor je dizajn ambalaže za kineski baijiu. Boca je oblikovana od vrha do dna tako da formira apstraktni profil Cao Caoa, historijskog vojnog stratega i pjesnika čiji su stihovi dali ime brendu. Čep podsjeća na pokrivalo za glavu zvaničnika iz perioda nakon dinastije Han, a tijelo boce je izrezbareno poput ogrtača, što ujedno omogućava stabilan hvat. Umjesto keramike, uobičajene kod sličnih brendova, korišteno je staklo, čime površina dobija sjaj i teksturu. Vanjska kutija ukrašena je vektorskom slikom Luoyanga, drevne prijestolnice.

The Recognition

About the Srebrna nagrada A' Design Award

Dukang Liquor Ambalaža za bocu likera je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Dukang Liquor Ambalaža za bocu likera bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Dukang Liquor Ambalaža za bocu likera je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan