Yi Xin Distillation Pakovanje za žestoka pića by Tiger Pan

Yi Xin Distillation Pakovanje za žestoka pića by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2023

Yi Xin Distillation Pakovanje za žestoka pića

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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The Design

About Yi Xin Distillation Pakovanje za žestoka pića

Yi Xin Distillation je dizajn pakovanja za kineski brend žestokih pića. Boca je izrađena od stakla, što naglašava sjaj i teksturu površine te izdvaja proizvod od sličnih žestokih pića koja se prodaju u keramičkim posudama. Zmaj, nacrtan u drevnom kineskom stilu, obavija grlo boce i služi kao glavni identifikator, tako da nije potrebna štampana etiketa. Vanjska kutija je jednostavna i slijedi simetriju tradicionalnog kineskog dizajna. Boca ima dimenzije 180 x 130 x 285 milimetara. Cilj je predstaviti dugo naslijeđe u savremenoj formi.

The Recognition

About the Zlatna nagrada A' Design Award

Yi Xin Distillation Pakovanje za žestoka pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Yi Xin Distillation Pakovanje za žestoka pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Yi Xin Distillation Pakovanje za žestoka pića stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan