Mugo Flaširana Soda Etiketa by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.
BronzaPakovanje· 2023
Mugo Flaširana Soda Etiketa
Client: Tanya Dunaeva
Brončana nagrada A' Design Award Winner in Pakovanje Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Flaširana Soda Etiketa
Mugo soda se sastoji od četiri vrste pića, a to su Mocktails, Limunade, Spicy sirupi i Energetics. Svi recepti su isključivo izmišljeni. Originalni pristup u kreiranju proizvoda zahtijeva sličan pristup u dizajnu ambalaže. Rješenje ovog problema je tipografsko. Zasnovan je na dizajnu klasične etikete tradicionalnih skupih alkoholnih pića, ali kako bi se predstavila originalnost i novost proizvoda, uz značajno preispitivanje klasike. Višeslojna i kontrastna struktura dizajna čini dizajn individualnim i izvanrednim.
The Recognition
About the Brončana nagrada A' Design Award
Mugo Flaširana Soda Etiketa je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mugo Flaširana Soda Etiketa bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mugo Flaširana Soda Etiketa sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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