Nutrili Brendiranje Dodataka by Cansu Dagbagli Ferreira

Nutrili Brendiranje Dodataka by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2023

Nutrili Brendiranje Dodataka

by Cansu Dagbagli Ferreira

Client: Nutrili

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Nutrili Brendiranje Dodataka

Ukusni suplementi, neosporne prednosti. Nutrili je sve o donošenju visokokvalitetnih, prirodnih i održivih suplemenata. Cansu Dagbagli Ferreira je naručen za kreiranje vizualnog identiteta brenda i dizajna ambalaže. Vizuelni identitet utjelovljuje mladalački i moderan duh brenda, sa svojim hrabrim pristupom. Sve u svemu, to je odraz identiteta i vrijednosti brenda. Dizajn ambalaže nije samo atraktivan već je i promišljeno dizajniran da privuče ciljnu publiku. Upotreba živih boja i velike tipografije komunicira fokus brenda na čiste i čiste sastojke.

The Recognition

About the Željezna nagrada A' Design Award

Nutrili Brendiranje Dodataka je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Nutrili Brendiranje Dodataka bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Nutrili Brendiranje Dodataka se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu