Srebro Pakovanje · 2023
Milk Fit Dizajn ambalaže
by Li Huang
- Srebrna nagrada A' Design Award 2023 in Pakovanje
- CLIENT: Shiny Meadow
- Estimated Number of Design Views: 26,191
- Verification code C15721A34F · Verify this award
Colors
About Milk Fit Dizajn ambalaže
Milk Fit je dizajn ambalaže za lagano svježe mlijeko. Boca je izrađena od zadebljanog i visoko prozirnog PET-a, s PE čepom i BOPP etiketom, što joj daje teksturu nalik staklu koja jasno prikazuje mlijeko. Svaki set sadrži tri boce od 450 mililitara. Mala zelena mačka, prikazana u različitim pozama, glavni je vizualni element. Zelena boja upućuje na ekološko okruženje farme. Ikone recikliranja na etiketi podržavaju ideju zaštite okoliša. Mačka također povezuje proizvod s kampanjom za spašavanje napuštenih životinja.
About the Srebrna nagrada A' Design Award
Milk Fit Dizajn ambalaže je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Milk Fit Dizajn ambalaže bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Milk Fit Dizajn ambalaže je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
