Collection of Formosa Terroir Dizajn Ambalaže od PH7 Creative Lab

Dizajn Collection of Formosa Terroir Dizajn Ambalaže od dizajnera PH7 Creative Lab je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2023

Collection of Formosa Terroir Dizajn Ambalaže

autor PH7 Creative Lab

Klijent: PH7 Creative Lab

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Collection of Formosa Terroir Dizajn Ambalaže

Tajvanska poljoprivreda je oduvijek bila izvor ponosa za naciju, s visokokvalitetnim proizvodima koji iza sebe nose dirljive priče. Kako bi predstavili njihovu ljepotu, PH7 Creative Lab je okupio farmere' udruženja iz centralnog, zapadnog, južnog i istočnog Tajvana i odabrala četiri proizvoda s lokalnom reprezentativnom vrijednošću koji su usklađeni s ESG-om oko teme Collection of Formosa Terroir.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Collection of Formosa Terroir Dizajn Ambalaže je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Collection of Formosa Terroir Dizajn Ambalaže bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Collection of Formosa Terroir Dizajn Ambalaže je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Dimenzije i pakovanje: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Oznake: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Tehnologija proizvodnje: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Dizajnerski izazov: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Inspiracija: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Trajanje projekta: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Članovi tima: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab