Shochu X Dizajn Ambalaže by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ZlatoPakovanje· 2023
Shochu X Dizajn Ambalaže
Client: Shochu X
Zlatna nagrada A' Design Award Winner in Pakovanje Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Dizajn Ambalaže
Dizajniran za rebrendiranje Shochu X, kompanije koja stvara novu vrijednost iz moderne perspektive za shochu, tradicionalni duh proizveden u regiji Kyushu u Japanu. Fokusiran na činjenicu da ovaj brend ne nudi samo vrijednost alkoholnih pića već i cijeni odnos prema kulturi i životnom stilu. Koristili su zapadnjačke duhove poput oblika i etikete boce, ali su dodali grafički dizajn s uzorkom u japanskom stilu i minimalističkom estetikom kako bi izrazili kulturnu fuziju između Zapada i Istoka i globalnih građana' sreća što sam društveno povezan kroz ovaj shochu.
The Recognition
About the Zlatna nagrada A' Design Award
Shochu X Dizajn Ambalaže je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Shochu X Dizajn Ambalaže bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Shochu X Dizajn Ambalaže stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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