Red Gladiolus Poklon kutija za orašaste plodove od Guangzhou Miguo Food Co.,Ltd

Dizajn Red Gladiolus Poklon kutija za orašaste plodove od dizajnera Guangzhou Miguo Food Co.,Ltd je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2023

Red Gladiolus Poklon kutija za orašaste plodove

autor Guangzhou Miguo Food Co.,Ltd

Klijent: Guangzhou Miguo FoodCo.,Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Red Gladiolus Poklon kutija za orašaste plodove

Red Gladiolus je poklon kutija dizajnirana za pakovane orašaste plodove. Kutija ima uspravnu trouglastu formu inspirisanu šišarkom, stvarajući vizuelnu vezu sa logotipom brenda i sa konceptom brenda o snažnom i uspravnom rastu. Crvena i ružičasto zlatna čine paletu boja, primijenjenu na papir teksture poput baršuna, sa detaljima u ružičastom zlatu dodanim vrućim otiskivanjem. Kopča od jagnjeće kože postavljena je sa svake strane i koristi se za otvaranje kutije. Unutra su orašasti plodovi u teglama predstavljeni zajedno sa otvaračem za orahe i uputstvom. Kutija ima dimenzije 410 x 410 x 150 milimetara.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Red Gladiolus Poklon kutija za orašaste plodove je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Red Gladiolus Poklon kutija za orašaste plodove bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Red Gladiolus Poklon kutija za orašaste plodove je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimenzije i pakovanje: 410*410*150mm
Oznake: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Tehnologija proizvodnje: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Dizajnerski izazov: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Istraživanje: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiracija: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Trajanje projekta: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Tok rada: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.