Dog Yep Ambalaža za pseće grickalice by Rodrigo Chiaparini

Dog Yep Ambalaža za pseće grickalice by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2023

Dog Yep Ambalaža za pseće grickalice

by Rodrigo Chiaparini

Client: Chiapa Design

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Ambalaža za pseće grickalice

Dog Yep je koncept ambalaže za liniju funkcionalnih grickalica za pse. Glavni element logotipa odražava ideju da psi trebaju da se igraju i budu aktivni, a ujedno ponavlja i oblik same grickalice. Ilustrovani likovi i živopisna paleta boja stvaraju razigran izgled i čine liniju proizvoda lako uočljivom na policama i u online prodavnicama. Grickalice su predstavljene u formatima limenki odabranim tako da odgovaraju ovom segmentu. Namjera iza Dog Yep-a je da podstakne igru i aktivnost kroz zdravu ishranu.

The Recognition

About the Brončana nagrada A' Design Award

Dog Yep Ambalaža za pseće grickalice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dog Yep Ambalaža za pseće grickalice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dog Yep Ambalaža za pseće grickalice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin