Japanese Sake Dizajn Ambalaže by Shinji Yaoita

Japanese Sake Dizajn Ambalaže by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2023

Japanese Sake Dizajn Ambalaže

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Japanese Sake Dizajn Ambalaže

Ovo je poseban sake dizajn kreiran za obilježavanje 180. godišnjice Hasegawa Sake pivare. 180 godina tradicionalnog ukusa i vještina prenosi se kroz generacije, a prsten na drvetu korišten je kao glavni vizualni element za izražavanje povijesti i budućnosti. Boje cijele vanjske kutije inspirirane su tintom kako bi se izrazila tradicija i luksuz. Komemorativni logo je odštampan u zlatu kako bi odgovarao porodičnom grbu pivare. Unutrašnja bočica je kontrastna crna slika. Hrapavost boce izražava težinu tradicije i tehnologije.

The Recognition

About the Srebrna nagrada A' Design Award

Japanese Sake Dizajn Ambalaže je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Japanese Sake Dizajn Ambalaže bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Japanese Sake Dizajn Ambalaže je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.