Dizajn Odaya Home Ambalaža od dizajnera Elena Gamalova je visoko cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2023

Odaya Home Ambalaža

autor Elena Gamalova

Klijent: ODAYA Home

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Odaya Home Ambalaža

Odaya Home ambalaža je potrebna da odražava umijeće ručno šivene čipke i simboličku vrijednost ukrasa. Figura pauna, ključni element u prvoj kolekciji za brigu i ljubav Odaya Home, tradicionalni je čuvar doma. Dizajn ambalaže razvio je sliku pauna u finu zlatnu mrežu perja, koja podsjeća na samo izradu čipke. Priča o brendu je ispričana na unutrašnjoj strani poklopca poklon kutije, dok je delikatna maramica sa sloganom brenda "Ti pripadaš i ovo je dom, Odaya dom"; pruža nježni omot za finu pamučnu satensku tkaninu iznutra.

Priznanje

O nagradi Željezna nagrada A' Design Award

Odaya Home Ambalaža je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Odaya Home Ambalaža bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Odaya Home Ambalaža se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimenzije i pakovanje: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Oznake: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tehnologija proizvodnje: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Dizajnerski izazov: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Istraživanje: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiracija: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Trajanje projekta: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tok rada: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patenti: Copyrights belong to Elena Gamalova, 2023.
Autorstvo slika: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home