Lucky Forever Tea Ambalaža za čaj od Shenzhen Banana Design Co. Ltd

Dizajn Lucky Forever Tea Ambalaža za čaj od dizajnera Shenzhen Banana Design Co. Ltd je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2024

Lucky Forever Tea Ambalaža za čaj

autor Shenzhen Banana Design Co. Ltd

Klijent: Shenzhen Banana Design Co. LTD

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Lucky Forever Tea Ambalaža za čaj

Lucky Forever Tea je dizajn papirne ambalaže za Pu-erh čaj. Kutija sadrži pet okruglih vrećica čaja, po jednu za svaki radni dan u sedmici. Unutrašnji mrežasti pretinac omogućava pripremu čaja u pokretu, u kancelariji ili tokom putovanja. Kutija na izvlačenje izrađena je od papira, štampana i ukrašena folijskim utiskivanjem. Ilustracije u modernom stilu prikazuju tradicionalne simbole sreće poput ždralova, tikvi, božura, svraka, koi riba, lampiona i zlatnih poluga. Svečani dizajn nosi želje za boljom budućnošću. Cilj je učiniti Pu-erh čaj jednostavnim i privlačnim za mlade potrošače.

Priznanje

O nagradi Brončana nagrada A' Design Award

Lucky Forever Tea Ambalaža za čaj je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lucky Forever Tea Ambalaža za čaj bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lucky Forever Tea Ambalaža za čaj sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Oznake: Tea Packaging、Lucky Forever
Tehnologija proizvodnje: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Dizajnerski izazov: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Istraživanje: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiracija: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Trajanje projekta: The project was completed in Shenzhen in August 2022
Članovi tima: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli