Hernuta Day Pakovanje za Suvo Voće by Mohsen Koofiani

Hernuta Day Pakovanje za Suvo Voće by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Hernuta Day Pakovanje za Suvo Voće

by Mohsen Koofiani

Client: Hernuta Day

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Hernuta Day Pakovanje za Suvo Voće

U dizajniranom pakovanju, lik gospodina Hernuta predstavlja jednu od jedinstvenih karakteristika ovog pakiranja, koji je avanturistički karakter u svijetu oraha. Ostale karakteristike dizajna uključuju jednostavnost dizajna pakovanja (bijela pozadina sa stvarnom slikom proizvoda, koristeći crno-bijelu sliku kao fantaziju). Svako pakovanje priča priču o avanturi, a istovremeno vidite dinamična i posebna pakovanja.

The Recognition

About the Brončana nagrada A' Design Award

Hernuta Day Pakovanje za Suvo Voće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hernuta Day Pakovanje za Suvo Voće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hernuta Day Pakovanje za Suvo Voće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani