Daity Galaxy Pakovanje za sladoled by Mohsen Koofiani

Daity Galaxy Pakovanje za sladoled by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Daity Galaxy Pakovanje za sladoled

by Mohsen Koofiani

Client: Daity Galaxy

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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Colors

The Design

About Daity Galaxy Pakovanje za sladoled

Dizajn pakovanja za sladoled poziva posmatrače u živopisni svijet mašte i čuda. Inspirisan slobodnim duhom dječijeg uma, evocira nostalgiju, toplinu i radost kod publike svih uzrasta. Vedre boje i razigrane ilustracije pričaju jedinstvene priče koje bude unutrašnje dijete u nama. Svaki detalj je pažljivo kreiran kako bi probudio radoznalost, dok upotreba tehnika akvarela dodaje mekoću, emociju i umjetničku dubinu cjelokupnom dizajnu.

The Recognition

About the Brončana nagrada A' Design Award

Daity Galaxy Pakovanje za sladoled je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Daity Galaxy Pakovanje za sladoled bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Daity Galaxy Pakovanje za sladoled sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging: Capacity: 600 ml ice cream,
Tags: Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration: This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow: The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents: Idea & Package Design: Mohsen Koofiani
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani