Shun Pin Lang 480 Blue Ambalaža za piće by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Shun Pin Lang 480 Blue Ambalaža za piće by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Shun Pin Lang 480 Blue Ambalaža za piće

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #152682

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shun Pin Lang 480 Blue Ambalaža za piće

Shun Pin Lang 480 Blue je dizajn ambalaže za flaširano piće. Boca je potpuno prozirna i cilindrična, sa geometrijskim oblikom koji se lako drži u ruci. Na tijelu boce nalazi se motiv plavog božura. Prema kineskoj tradiciji, božur simbolizuje blagostanje i sreću. Vruće žigosanje dodaje fine zlatne uzorke na vratu boce. Zlatna folija na čepu označava plavu, crvenu i zlatnu verziju serije. Plava kolorna šema doprinosi jednostavnom i elegantnom izgledu i pomaže potrošačima da prepoznaju brend na polici.

The Recognition

About the Brončana nagrada A' Design Award

Shun Pin Lang 480 Blue Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shun Pin Lang 480 Blue Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shun Pin Lang 480 Blue Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
Dimensions & Packaging: The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
Tags: Packaging
Production Technology: Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
Design Challenge: The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
Inspiration: Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
Operation Flow: This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun