Serum Ambalaža za Kozmetiku by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ŽeljezoPakovanje· 2024
Serum Ambalaža za Kozmetiku
Client: ABC Design Communication
Željezna nagrada A' Design Award Winner in Pakovanje Category
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The Design
About Serum Ambalaža za Kozmetiku
Njena vizuelna simbolika sa zastavom Grand Prixa komunicira brzinu i efikasnost djelovanja proizvoda protiv bora. Odraz snage i brzine rekonstruktivnih sposobnosti proizvoda na ljudskoj koži bio je inspiracija za vizuelni dizajn. Kako bi se istaknuo njegov kapacitet, inspiracija je bila crno-bijela karirana zastava Grand Prixa, koja označava brzinu proizvoda u pružanju zaštite koži. Najteži dio procesa bila je saradnja sa štamparom, kako bi se postigao reljef na srebrnoj kutiji.
The Recognition
About the Željezna nagrada A' Design Award
Serum Ambalaža za Kozmetiku je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Serum Ambalaža za Kozmetiku bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Serum Ambalaža za Kozmetiku se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. - Dimensions & Packaging
- Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
- Tags
- cosmetics, frezyderm, serum, silver, packaging
- Production Technology
- The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action. - Design Challenge
- The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
- Research
- Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered. - Inspiration
- The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. - Project Duration
- The project started in April 2022 in Athens and finished in November 2022 in Athens.
- Operation Flow
- Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
- Team Members
- George Ziakas
Andromachi Kakava
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