Life-Space Slimram Pakovanje za probiotski dodatak prehrani by Creative Department

Life-Space Slimram Pakovanje za probiotski dodatak prehrani by Creative Department is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Life-Space Slimram Pakovanje za probiotski dodatak prehrani

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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Colors

The Design

About Life-Space Slimram Pakovanje za probiotski dodatak prehrani

Slimram je pakovanje za probiotski dodatak prehrani namijenjen mršavljenju u struku kod žena. Oblik kutije prati krivulju ženskog struka, tako da je funkcija proizvoda prikazana na direktan način. Raznovrsni uzorci na površini upućuju na promjene u ljudskom mikrobiomu. Plava boja brenda kombinovana je sa svijetlim sekundarnim bojama. Kutija je izrađena od PET materijala koji se može reciklirati i ima dimenzije 80 puta 39 puta 160 milimetara. Na površinu su primijenjeni laserski vrući otisak i reljefno utiskivanje. Cilj dizajna je izdvojiti proizvod od standardnih probiotskih kartonskih kutija.

The Recognition

About the Srebrna nagrada A' Design Award

Life-Space Slimram Pakovanje za probiotski dodatak prehrani je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Life-Space Slimram Pakovanje za probiotski dodatak prehrani bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Life-Space Slimram Pakovanje za probiotski dodatak prehrani je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen